Dear Open Minded Business Owner,

If You Are Ready To Make More Money, Get More Ideal Clients, And Have More Fun Than Ever In Your Business Then a Marketing Audit Consultation Could Be The Best Investment You’ll Ever Make In Your Business!

... Are You Ready to Take Your Business To The Next Level!

Sounds great doesn’t it?

Then why is it that many business owners find that the dream of being their own boss, making a lot of money and having the freedom to do what they want, when they want, never materialises?  Instead they find themselves working harder than ever and often their employees take home more per hour than they do! 

Take a deep breath and look to see how many of these statements feel true for you:

• We find it difficult to convince customers they need our services
• Customers are unwilling to leave their existing supplier and try us – (they figure better the devil you know)
• I am great when I get in front of a potential customer but find it difficult to find prospective customers who are willing to meet with me
• We find it hard to differentiate ourselves from our competitors
• It is a challenge finding prospective customers who value what we are offering and are willing to pay more for a better quality service
• We’ve been around for years, and spend a fortune on advertising but we still meet people who have never heard of us!
• We find it difficult to get in front of the decision maker
• Advertising doesn’t work
• Direct Mail doesn’t work
• We get most of our business through word of mouth
• If only we had more money to spend on promoting our business
  
  

You’re not alone.  Too many talented business owners with masses of expertise SUFFER simply because they don’t know how to CONSISTENTLY attract enough new customers.

I’d like to introduce myself.  My name is Melina Abbott and I’ve spent the past 12 years in sales and marketing.  For 7 years as Sales & Marketing Manager of a small manufacturing business, before becoming an accredited consultant with the Better Business Institute (BBI) - an international business development organisation - in 2004. 

I have to admit that training with the Better Business Institute was a real eye opener for me.  I learnt more about marketing in 1 week with their marketing materials than I had in the 7 years I was employed.  Since then I have consistently been applying that knowledge to attract customers for my own business and my clients’ businesses.  In this time I have personally helped hundreds of business owners, many of whom have had great results applying this information.

Firstly, I must emphasise I do not sell advertising!  - Like you I am a small business owner but I focus on Marketing and Sales.  Part of what I do is help other small business owners get better value from their marketing initiatives to generate better quality clients, and make more profit – but without the need for huge budgets.

Changing a few small things in your business could have a dramatic effect.  For example; small changes to your advertising could more than double your response rate without having to spend a single penny more for advertising space.

I’ve spent years learning this valuable information and helping business, just like yours, to get real results without the need for massive budgets or fancy advertising campaigns.  I would like to show you some simple ideas and discuss how these could have a fast and measurable effect on your business. 

If you’re anything like most small business owners I meet, you've probably been “through the mill” when it comes to growing your business via traditional marketing.  You probably advertise using one, if not all, of the following methods; the Yellow Pages, newspapers and magazines, signs in your window, or the street, etc.  Occasionally you may spend the time and money to drop flyers or leaflets highlighting any special offers you may be running.

Unfortunately for you, so does your competition…

Now there's nothing wrong with these methods.  It's just that these are very S-L-O-W ways to grow your business.  The reason being that everybody uses these methods.  That’s why most of the time these methods consistently under perform, failing to generate any real and immediate profit for you.

You see, most businesses have never been taught how to maximise their business.  They all advertise and market in exactly the same way.  As a consequence, perhaps not surprisingly, they get the same results and just survive by having a steady drip-feed of customers.  If it feels like you're ‘beating your head against a brick wall’ and your business is not making as much profit as you think it should - you’re not alone.

Perhaps you simply don’t know where to start?  So you haven't done anything to really crank up your business, even though you're sure that your business could be more successful - if only you just knew what to do and how to do it.  Knowledge is the secret.  If you know how to use effective marketing techniques you can see an immediate result in your business.  One BBI client used a no-cost idea we shared with him and made an extra £12,000 in sales in the first eight weeks!!  Just imagine what your business could do with an extra £12,000 spare cash, right now!!!!

I provide a Marketing Audit, a sixty-minute telephone consultation where I will look at how you currently market your business and I’ll show you where you could use some simple but powerful techniques to dramatically increase the results you are getting, helping you to grow your business and make more profit – each and every month.

During this 60 minute consultation you will receive:

1. A complete review of your current marketing strategy – what is working and what is not.   Chances are there are some things you can tweak which will have a massive impact on your bottom line.  For example, one of my clients held an Open Day and generated over £250,000 in sales (there were certain things he did before, during and after the event which ensured this result.  I know another business who questioned whether their Open Day generated any sales.  Often it’s not WHAT you do but HOW you do it.
2. A recommendation as to what marketing strategies to implement now which will result in an immediate increase in sales
3. Any follow-up information you might need to take immediate action - for example, a sales letter which you can tweak and mail out, a web page which you can modify to suit your business, an example of a marketing campaign you could use.  Basically anything you will need to implement the steps I recommend.
4. The complete Audio recording of the consultation on CD to review – so you need not worry if you do not take everything on board during our time together.

Prior to our consultation I will ask you to complete a brief questionnaire and ask you to send me any examples of marketing materials and promotions you have undertaken to give me a better picture of your business and ensure we maximise our time together.

“Okay Melina, sounds great!  What’s my investment for a ‘Marketing Audit Consultation’?”

Because I’m going to be giving you SPECIFIC strategies which you can implement immediately – strategies which when implemented could make you thousands of pounds - I’m sure you can guess I’m NOT giving this away!  I also want to price it so you TAKE ACTION on the strategies – there’s no money to be made in good ideas that remain exactly that.  However I also want to make it affordable to those people who are serious about taking their business to the next level.

That is why I have fixed on an investment of £297 + VAT.

I am 100% committed to making sure your expectations are not only met, but exceeded! I promise this consultation will be unlike any consultation you’ve had in the past, and to show you how much I believe in the value you'll receive from me, I will make it a simple decision for you to say "yes" right now with my personal Money Back Guarantee.

Melina’s Personal “Better Than Money Back” Guarantee

Go ahead, book your consultation completely at MY risk.

If within 24 hours of the consultation you do not believe you will make at least TEN times your investment back, let me know by phone or email and I'll give you a full refund - no questions asked.

You see, I'm THAT confident that nothing out there comes CLOSE to the quality of my “Marketing Audit Consultation” and the strategies you will learn as a result.  I don’t know of any other marketing consultant or coach who guarantees their consultations in this way.

That should eliminate any doubt you have about booking a “Marketing Audit Consultation” because you honestly have nothing to lose and EVERYTHING to gain.

However don’t just take my word for it – here are what other people have to say:

“We both want to say is just how wonderful and useful it's been working with you on the marketing. We’re both so happy with the work you've done for us and it's really, really going to make a difference to how we promote Renaissance and our courses. I've gained so much insight and knowledge about the world of marketing and advertising and how we can apply it to our business. You've been a great resource for us and I don't think we'd be in such a clear and strong position without all our advice and support. I also want to thank you for being so committed to us as your clients and for really working so hard and being so creative with the brief you were given.” Elinor Martell, Renaissance Arts Retreat France

“We realised we needed to do something to generate more sales and started working with Melina. She made us think again and look at our business critically – particularly focusing on the way we presented ourselves. We implemented a Unique Selling Point and the number of orders we had went from about 2 weeks work to 5 – 6 weeks work – at a time when other window companies were really suffering. There is no doubt that the work we did has had a big impact on our sales including a very successful Open Day which generated over £250,000 in sales.” David Wilde - Mid Wales Windows and Conservatories

“What is outstanding about Melina is that she really ‘walks her talk’ – she does what she tells other people they can choose to do. She gives such good value, never ceasing to help you to achieve better results and provides snippets of really valuable information in with the core practical advice. She will undoubtedly help your business to be even more successful than it is. “ Penny Vingoe - Learn to Learn

"Melina really helped open our minds and point us in the right direction. She has given us invaluable marketing advice on ways to both increase repeat business from existing clients as well as attract new business. We now have a much better understanding of marketing and know what works for us. We have been able to considerably reduce our spend on advertising because, through monitoring it, we discovered it wasn’t paying for itself." Angela Paddock, Paddock Electrical

Click here to book your Marketing Audit Consultation.

I look forward to speaking to you very soon.

Best Wishes,

Melina

Melina Abbott
Business By Results Ltd

PS:  If you keep on doing what you’ve always done, you’re going to keep on getting what you’ve always got. BREAK OUT OF YOUR CYCLE.

PPS:  6 months from now you could still be on the fence wondering whether my Marketing Audit Consultation would have lived up to it’s promise – or you could be reaping in all the profits from my recommendations.  I am guaranteeing this so you don’t have to wonder.